The elevator speech is a 30-second time span where you meet an employee, manager, or executive of a company and you convey your personality and skills to that person. The idea of the elevator speech is to wow the recipient with your upbeat attitude and strong skills.
While you should bring up two or three skills to the recipient that tells this person what you can do for him or her in the workplace, it is also important to establish a common bond with this person by first, as the Memphis Business Journal suggests, using an ice breaker and then engaging the recipient.
An ice breaker at a “networking event” (Cook, 2017) can be, “Hi, I’m Ken. These types of events are uncomfortable for me. How about you?” (Cook, 2017). Next you could ask what the other person is hoping to get out of the networking event. “This question engages the other person in terms of their goals and aspirations,” (Cook, 2017), which will allow you to talk about how your goals and aspirations match to this person’s and the company’s goals. Essentially, you’ve set up a positive interaction that has allowed you to ease into the conversation and tell the person about your goals and aspirations that relate to the company for which you’re interested in working.
As the author of the article in the Memphis Business Journal states, “… if you want your elevator speech to be engaging, totally wrap yourself into what you are saying. Show the passion behind the person and the business [or your skills]. If the other party finds you interesting, then they will be motivated to continue talking. If the other person cannot connect with you, then what you are offering is devalued to a commodity” (Cook, 2017).
Source: Cook, K. (2017, March 21). How to re-think a great elevator speech. Memphis Business Journal. Retrieved from http://www.bizjournals.com/memphis/how-to/marketing/2017/03/how-to-re-think-a-great-elevator-pitch.html